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Marketing/Sponsorship Opportunities

Active Minds™ welcomes partnerships with organizations that share our passion for lifelong learning and wish to be associated with our efforts. Available programs include:

Web Sponsorship
Increase your visibility with a link to your website on the Active Minds™ website. This includes:

    • Four line sponsored link to your site. Click here to see examples. (The Active Minds™ website currently gets over 35,000 hits per month.)
    • Automatic inclusion in the Active Minds™ referral network.
    • Cost: $100 per quarter for basic listing.

Event Sponsor
Sponsor Active Minds™ programming at venues that are not typically available for promotional opportunities. This includes:

    • Opportunity to talk with participants at event and distribute literature.
    • Formal recognition of sponsorship by instructor at event.
    • Acknowledgement and hyperlink to sponsor site on event listing on Active Minds™ website calendar and e-newsletter.
    Click here to see a list of standard sponsorable events.
    • Cost: $100 per event.

Newsletter Sponsor
Reach thousands of lifelong learners with your unique message by sponsoring the Active Minds™ upcoming events newsletter. Discounts available for repeat listings. Options include:

    E-newsletter sponsorship: We'll feature your message prominently on our regular e-mail newsletter (sent to over 4,000). We'll include a hyperlink to your website at no extra charge. Click here to see sample. Cost: $100.
    Hard copy newsletter sponsorship (message): Add your message on the first page of our paper newsletter (mailed to over 600). Click here to see sample. Cost: $100.
    Hard copy newsletter sponsorship (insert): Add a one page insert of your design to our paper newsletter (mailed to over 600). Cost: $200.

Promote Your Own Event
Promote your own event to the Active Minds™ database by listing it along with a sponsored link on the Active Minds™ e-newsletter. Discounts available for repeat listings.

    • Use this to invite people to an open house, an educational program you will be providing, or a special event you would like to promote.
    • We'll include a hyperlink to your website or a registration page at no extra charge.
    Click here to see sample.
    • Cost: $100. (Currently reaches 4,000+)

Marketing Event
Reach a different lead and prospect demographic by creating an Active Minds™ marketing event at your location that focuses on a current issue of importance in the world. This package includes:

    • Two hour event format, with socializing before and after the program.
    • One hour program on a compelling topic, presented by an Active Minds™ instructor.
    • Active Minds™ Basic Promotional Package (see below) included.
    • Customized flier to promote the event.
    • Active Minds™ staff is on hand throughout the event.
    • Customized data capture/evaluations provided.
    • Documentation and consultation on "best practices" to get the most out of the event.
    • Optional custom mailing to Active Minds™ database (additional charge).
    • Cost: $400 per event.

Basic Promotional Package
Use your existing Active Minds™ program as a promotional tool by promoting it to our database and contacts. For each event, this package includes:

    • Listing on the Active Minds™ website with a hyperlink to your website.
    • Inclusion on the Active Minds™ printed schedule.
    • Inclusion in our monthly press releases and calendar submissions.
    • Inclusion in our monthly e-mail newsletter of upcoming events with a hyperlink to your website.
    • Cost: $75 per event

Use of Active Minds™ Logo/Brand
As an Active Minds™ partner, you are welcome to use our logo free of charge on your website, print ads, or promotional material. We simply ask that you let us know when you do this. Please contact Zane Robertson to get the appropriate electronic files to suit your needs. Available material includes:

    • Active Minds™ logo.
    • Active Minds™ Partner Community icon (see below).
    • Active Minds™ static cling window sticker (available by request).
    • Active Minds™ brochures (available by request).
    • Cost: Free

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Other Information/Statistics:

    • Our website gets more than 35,000 hits per month.
    • Our database consists of over 5,000 seniors still living in their homes. Custom zip sorts and event mailings available upon request.
    • Our Sponsorship Philosophy is modeled after that of public broadcasting. Our goal is to allow sponsors the opportunity to make information available to seniors who wish to receive it.

Feedback:

    We got a move-in from our very first Active Minds event. Sandy attended a program on Venezuela and at that time had no thoughts of assisted living. Two weeks later, however, she realized that caring for her husband was getting overwhelming and she called us. She moved him in the next month. She never would have known about us if it hadn’t been for the Active Minds event she attended here. We love the Active Minds programs and it is helping us connect with our future residents! --Michelle Newitt, Marketing Director, MorningStar Senior Living at Applewood

    My sponsorship of Active Minds has resulted in a number of successful referrals for my business. My company helps families navigate transitions for their aging loved ones. Because Active Minds is such a trusted resource for seniors, our association with them gives us an advantage when families are seeking help. --Joan Therese Seivert, founder of Connections Unlimited, LLC

    We host Active Minds events because our residents love the programming and it’s a great way to showcase our building to potential residents. Within two weeks of our first event we had someone sign a new lease as a result! Since then we’ve gotten another move-in from the programming and we're sure it will continue. We’re thrilled with our partnership with Active Minds and we are planning a full schedule of events for this year, it is fast becoming an integral part of our community. --Donna Jack, Community Manager, 1375 High Street

    One gentleman came up to me and commented that he will always remember the Maxim name for our sponsorship of this Active Minds event. That's what it's all about! --Krisha Perry, Maxim Healthcare Services

    My sponsorship of the Active Minds presentation was definitely worthwhile! Anyone working with seniors should sponsor a program. The opportunities to talk with seniors and discover their needs and fears are wonderful. --Ann Roadarmel, Home Real Estate

    We just had a couple move in who cited the Active Minds program as a key part of their decision to move here. When they saw the flier on the wall during a tour, they said, ‘Oh, you have Active Minds here! That’s wonderful! We love them.’ --Troy Dunning, Activity Director, Christian Living Clermont Park

    The Active Minds program was responsible for one of our recent move ins. We think the program is a great marketing tool. --Cyndy Walters, Atria Inn at Lakewood



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